| Marty 的个人资料Marketing today has move...照片日志列表 |  工具  帮助 |
|
12月2日 Search is our friendI came across this and it gave me a chuckle. I don’t talk much in my blog posts about the power of search and I probably should reflect on it more. When I explain to people the power of the social media efforts we are building I always use Search as a way of grounding the conversation. It makes complete sense to everyone these days that the #1 way people find ‘stuff’ on the web is through Search. It’s logical for a marketer to want to push their messages through that channel and in most cases marketers use key word buys to get the best position possible in Search results. While this tactic certainly proves to be successful it can be very expensive. Social media outreach allows marketers to push syndicated content through the web making it more likely to be discovered virally through Search. Here’s how it works. Joe writes a post on a forum posing a question about your product X. Your outreach efforts pick up Joe’s post because your company is investing in listening devices to monitor for mentions about Product X. Your engagement team replies to Joe’s post with the answer to his question. But your engagement wasn’t just with Joe. Not only have you solved Joe’s problem, which is traditional help and support, you’ve posted the solution out there for other people to discover. Data shows social media channels (blogs, forums, wikis) are more likely to appear in viral search results. Search crawlers like them more :) So don’t forget Search when you are pitching your social media efforts. Banner ads and home page takeovers do nothing to drive Search results or long term engagement.
评论 (2)
引用通告此日志的引用通告 URL 是： http://martycollinsblog.spaces.live.com/blog/cns!AF3BA09CF41632E8!1305.trak 引用此项的网络日志
|
|
|
