Happy New Year. I’m easing back into the working world today. I have 2 big presentations this month, one internal and one external so I’m fast and furiously getting my brain back from the mush it was in with two weeks of eating, skiing, reading and movies. (You MUST see Curious Case of Benjamin Button!) I did see a data point this morning that is interesting to me as a Social Media gal… Facebook saw their highest traffic ever on Christmas Eve. According to Hitwise on Dec. 24, 2008 Facebook reached 2.18% of all U.S. Internet visits compared with a 1.42% average for November 08.

Traffic to the site increased 41% on Christmas Eve 2008 compared to 2007. Traffic also increased 41% on Christmas Day 2008 compared to 2007. The site reached a ranking of 5th among all categories of Web sites. What does that say? Wow! Go where the people are. Both my husband and I were off for the holidays but one of the few sites we still visited frequently was Facebook. It’s there, good economy or bad, holidays or not.