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2月6日 Anytime, Anywhere Approach to Social MediaI presented at the Social Networking Conference a few weeks ago and had hoped to share a video of that presentation but due to technical difficulties by the videographer there is no video to share. I have shared the slides below. I’ll be the first to admit the slides by themselves do not tell the whole story. For that you’ll just have to come see me speak at some point. But I did want to share the perspective I presented. The Windows Social Media team is focused on maintaining an ongoing conversation with our customers regardless of whether we have a campaign in market. Our Anytime, anywhere approach is about building channels and putting tools in place to be able to constantly know what consumers are saying and have a built in mechanism to talk to them. We don’t want to wait for a campaign to talk to our customers and we certainly don’t want to wait for a special occasion to get feedback. I think of Social Media as the new CRM – and that’s how I’m explaining it to my executives.
Here is where you can find all the data points I identified above… on my Facebook profile. Get it? People are putting the data out there in droves. And it doesn’t rely on the brand anymore to solicit, manage and store it.
Here’s the deck:
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