Book List: Book List

Wed, 13 Feb 2008 19:31:45 GMT

Larry Weber: Marketing to the Social Web: How Digital Customer Communities Build Your Business
Great description on Social Media tools and gives useful resources.
Lisa Johnson: Mind your X's and Y's
Members of Generation Y and Y are the most coveted and hard-to-reach consumers in the marketplace. Mind Your X's and Y's is a master class in how to create complelling brands for this Connected Generation.
Sarah Dunant: The Birth of Venus
I really liked this book. I heard the author speak a few weeks ago at the Seattle Library and she was great. Eccentric and super smart, a great combination. Will read her next book as well.
Joseph A Michelli: The Starbucks Experience
How did Starbucks turn a cup of coffee into a worldwide businessphenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into extraordinary.
Bryan & Jeffrey Eisenberg: Waiting for Your Cat to Bark
Waiting for your Cat to Bark introduces persuasion architectureas the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market.
Andy Sernovitz: Word of Mouth Marketing
With straigtforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Custom List: Custom List

Wed, 17 Jan 2007 23:47:53 GMT